The new partnership with BYBLOS

Allegrini is expanding its retail division through its collaboration with BYBLOS, the historic Made in Italy brand founded in 1973. Two long-established Italian companies brought together by the belief that contemporary products are born from the intersection of radical creative culture and a tradition of industrial excellence.

A strategic partnership built around three complementary pillars: the first BYBLOS line, an entry-to-luxury collection shaped by sensory collisions; BY BYBLOS, a second, more accessible line with a pop, contemporary spirit; and a signature hospitality collection inspired by the BYBLOS ART HOTEL, created to redefine the sensory codes of high-end hospitality across major international markets.

ELEMENTS BY BYBLOS marks the debut of the collaboration: an Eau de Toilette collection enriched with a range of ancillary products defined by a youthful, fresh, ironic and playful attitude.

The line ranges from fresher, brighter interpretations to more intense and urban olfactory signatures, with compositions combining citrus fruits, aquatic notes, floral accents, woods and spicy nuances. Fragrances such as Sole, Cielo, Mare, Ghiaccio, Amethyste and Aquamarine evoke a fresh, vibrant and sensory universe: from the sunny citrus notes of Sole to the aquatic Mediterranean scents of Mare, through to the more crystalline and contemporary facets of Ghiaccio and the sophisticated floral accents of Cielo. Completing the collection are Amethyste and Aquamarine, characterised by more glamorous, luminous and feminine tones.

The three masculine creations - Leather, Carbon and Metal - express a more intense and metropolitan spirit through woody, spicy and aromatic accords that embody the brand’s most urban and contemporary side.

Among the collection’s best-selling fragrances, Cielo, Ghiaccio and Mare stand out as iconic creations thanks to their ability to interpret the natural elements through fresh, versatile and instantly recognisable compositions.

The collection’s packaging fully reflects the creative DNA of BY BYBLOS: a pop, vibrant and contemporary aesthetic where colour, design and emotion become defining elements of the brand.

Minimal yet strongly distinctive, the bottles become true lifestyle objects through an intense and instantly recognisable colour palette inspired by natural elements and the Maison’s visual universe. Each fragrance is expressed through its own colour code, creating a direct connection between olfactory experience, personality and fashion imagery.

The result is a fresh, cool and highly Instagrammable collection designed for a generation that experiences fragrance as an expression of style, energy and individuality. A contemporary visual language that perfectly reflects the BY BYBLOS vision: creative, inclusive, dynamic and constantly evolving.

Alongside the Eau de Toilette collection, BY BYBLOS also introduces a coordinated range of ancillary products including a delicate bath and shower gel, velveting body lotion, revitalising hair and body mist, multi-active deodorant and illuminating oil for face, body and hair - transforming fragrance into a genuine daily ritual of self-care and style.

“Such a radical creative vision requires an industrial counterpart capable of supporting it without diluting it. Translating such ambitious collisions into stable, distinctive formulations that can be reproduced on an international scale is precisely the field on which Allegrini has built its technical reputation. For years we have invested in raw material research and low-impact processes: for us, sustainability is not a statement, but a working method. With BYBLOS, we are placing this industrial culture at the service of a project that redefines the very idea of Italian perfumery - and thanks to our direct network across Russia, the United States, the Middle East and Europe, together with our leadership in high-end hospitality, it has the potential to establish itself as a benchmark within the international luxury segment.”
Gianluigi Fornoni, CEO of Allegrini

“There comes a moment when a brand stops celebrating itself and begins happening again. For BYBLOS, that moment is now. We are returning to the international scene with a creative energy that neither asks permission nor accepts filters: fragrances are only the first signal. Behind them lies a language built on collisions, untamed sensuality and lucid rebellion - conceived not to occupy a space, but to shift the axis. Around this vision, we are building an authentic community deeply aligned with the brand: a generation that no longer separates fashion, art, music, visual culture and design, but experiences everything as one single expressive act. It is within that territory - where fashion meets art in all its forms, from music to visual expression, from performance to thought - that BYBLOS returns to doing what it has always done best: not chasing the present, but igniting it.”
Manuel Facchini, Creative Director at BYBLOS