The new olfactory identity of Bergamo’s Teatro Donizetti

ALLEGRINI CREATES THE NEW OLFACTORY IDENTITY OF BERGAMO’S TEATRO DONIZETTI FOR THE DONIZETTI OPERA FESTIVAL

Bergamo’s Teatro Donizetti now has a new dimension through which to express its identity and that of its international opera festival, Donizetti Opera: fragrance.

The fragrance, evocatively named “DONIZETTI. L’Elisir”, will make its debut at the theatre on 13 November, on the opening night of L’esule di Roma, the inaugural performance of the 2026 Donizetti Opera Festival.

The project was born from a collaboration between Allegrini and Atelier Fragranze Milano, a renowned Italian Fragrance House. The fragrance was created by Senior Perfumer Paolo Cerizza, who has interpreted the theatre’s identity through a composition designed to evoke its unique and distinctive atmosphere.

A sophisticated sensory portrait, it opens with the fresh vibrancy of Lemon Blossom and the noble facets of Cedarwood, evoking the sparkling light that illuminates the auditorium.

At its heart, the composition reveals a warm and passionate soul: the intense character of Morello Cherry intertwines with the softness of Vanilla, creating a counterpoint that recalls the drama and sweetness of Donizetti’s great arias. Finally, the fragrance settles into an intense, long-lasting base, where the richness of Musk blends with the warm nuances of Cane Sugar, leaving a soft and refined trail.

The decision to use fragrance to tell the story of Teatro Donizetti stems from the desire to extend the cultural experience beyond what the eye can see and the ear can hear. Fragrance, in fact, has a unique ability to evoke places, emotions and memories in an immediate and profound way. The olfactory signature thus becomes an integral part of the theatre’s identity: an invisible yet recognisable element that accompanies audiences throughout their experience and strengthens their emotional connection with the venue.

Through this project, Allegrini draws on its expertise in developing fragrances and solutions for interior spaces, interpreting the concept of olfactory branding from a perspective deeply rooted in the local area and its cultural heritage.

The result is a fragrance that does more than simply scent the surroundings: it helps create an atmosphere and makes the experience of everyone entering Teatro Donizetti even more distinctive.